Big Boob Surcharge

Marks & Spencer faces revolt over £2 surcharge on DD-cup underwear. The started charging an extra £2 for bigger bras on the basis that they require more engineering and materials. Sadly the customers are not happy with this price hike. A ‘Busts 4 Justice’ campaign was set up on Facebook and quickly garnered support from thousands of bigger-breasted women. Now they have bought shares in M&S to allow them access to the AGM. The anger of the group has been fired by the leak of an internal email making clear the chain will not bow to pressure to end the ‘big boob surcharge’. It seems the company takes the view that it cannot afford to make the price cut. ‘Marks & Spencer is Britain’s biggest lingerie seller so we want them to change their pricing for all the women affected. I still don’t think they can justify this charge since many of their rivals charge the same price regardless of size.’  One user commented. The higher price applies for bras of DD and larger. However, Miss Williams, 26, said this does not necessarily reflect a greater use of materials. She claimed a D cup bra on a woman with a 38-inch back, will use up more material than a DD on a 30-inch back. ‘There is enormous frustration about this,’ she said. ‘We feel we are bashing our heads against a brick wall. ‘We have been taken by surprise about how angry women are about this unfair charge. It just shows how much of an emotional issue having big boobs is for a lot of women. ‘People may joke about it, but bras are a sensitive subject. A well-fitted one can improve a woman’s self-esteem.’ A spokesman for M&S claimed the store offered the most comprehensive DD+ collection and one of the most competitively priced on the high street. He added: ‘We design the collections to provide as much support and comfort as possible. This includes special design features such as wider straps, greater support in the cup and additional material around the back area to ensure the delicate breast tissue is properly supported and protected. ‘Customers have told us they are happy to pay a small premium (between £1.50 and £2) for the specialist work to ensure suitable level of support, innovation and technology that goes into the bras. 

Model Displaying Mark and Spencer Bra

M&S rival La Senza charges a uniform rate regardless of size.